For more than a decade Google’s rivals have argued the co’s sharp-elbowed tactics helped cement its #SearchEngine’s No. 1 status. The #DOJ will finally take #Google to #court over these #allegations Tues, in a landmark #trial that marks the dept’s first #antitrust case against a major #tech company in >20 years.
https://www.washingtonpost.com/technology/2023/09/10/doj-google-antitrust-case-trial/
Filed in 2020 under the #Trump admin, the case — US et al v. Google — focuses narrowly on the co’s popular #SearchEngine, alleging #Google used the tool’s 90% #market share to illegally throttle #competition in both #search & search #advertising.
But the #trial has more expansive implications for the internet giant’s #business ambitions. It is part of a broad reappraisal in DC of the common wisdom that the #internet is #open by nature &therefore can #SelfRegulate through #FreeMarket competition.
It reflects a sense of urgency among #antitrust enforcers that, w/o action, #SiliconValley giants will transplant their established #MarketDominance into the #NextGeneration of #technology, potentially stifling #innovation in futuristic fields such as #AI.
#Technologists say the arrival of advanced #generative AI signals an inflection point: a chance for new players rise to the top, or for the established victors to extend their lead.