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Starting Wed, >100k people, many of them parishioners at #BlackChurches, are pledging to abstain from shopping at #Target, part of a 40-day nationwide #boycott of the retail giant more than a month after the company abandoned its #diversity, #equity & #inclusion initiatives.
The effort, led by prominent faith & #CivilRights leaders such as Pastor Jamal Bryant, includes Atlanta, Houston, Jacksonville, & Alexandria.
#economy #FreeSpeech #law #USpol #Trump #discrimination
https://www.washingtonpost.com/business/2025/03/05/target-boycott-dei-40-day-fast/
The “#TargetFast” coincides w/ #Lent & is the latest #consumer action against one of the largest retail companies in the country. Since #Target announced that it would roll back some #DEI efforts, including plans to hire from underrepresented groups, consumer #boycotts & demonstrations have sprung up across the country. Many occurred during #Black History Month, & on Feb 28, consumers participated in a 24hr“economic blackout” of major corporate chains.
“The advances made during the #CivilRights movement are being pushed backwards with the cancellation of #DEI,” Bryant said. “This generation owes it to the previous generation to fight to try to make America great, which is only happening through #diversity.”