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A kind observation that exclusively calling this place "Mastodon" has a bit similar energy as saying "I just sent a GMail."
"Fediverse" (or "fedi") is a more inclusive, general term.
Mastodon is just one of many software projects that talk to each other to create this multi-instance social network:
https://axbom.com/fediverse/
(kudos to @axbom for this fantastic infographic!)
There are blogs, Reddit-like communities, video instances and many more, all part of fedi.
@rysiek @axbom Right now in order to get people to move from Twitter I don’t think we have the grace space to make this perception change. Americans are rightly worried that the prime platform for organizing against #fascism is being destroyed and we are desperately working to regroup. #USPol #Mastodon #Twitter #TwitterMigration
@Pineywoozle @axbom sure, that's why I am putting it out here, not on 
People who follow the hashtags I used already dipped their toes in the water, after all.
Great graphic btw. If we really want Fedi to eventually be the name we need to start work on finding an icon that pulls that name into peoples brain. Part of why