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Well, friends, the #DnD movie is better than any D&D movie should be, but more than that, it's likely the best bit of content marketing I've seen in years.
Can they singularly attribute a sale to it?
No.
Can they measure lift in traffic, branded search, sales, and conversion rate?
Absolutely.
If your company (or your marketing clients) refuse to invest in channels without attribution, I promise you'll miss your best shots.
Also, we had lots of fun 
Jerome (He/Him) @jeromechoo@masto.ai
@randfish I feel like the quality of marketing is almost always infinitely better when it is the result of people having fun
@jeromechoo now there's a truth we can all agree on
Pinning this. Too easy to forget in the daily grind of things.