Craig Saila<p>When you hire smart designers to do something original, you might get as lucky as <a href="https://mastodon.social/tags/Polaroid" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Polaroid</span></a> did when it hired the <a href="https://mastodon.social/tags/EamesOffice" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>EamesOffice</span></a> in 1972 to promote its newest product, the <a href="https://mastodon.social/tags/SX70" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SX70</span></a> <a href="https://mastodon.social/tags/camera" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>camera</span></a></p><p><a href="https://mastodon.social/tags/CharlesEames" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CharlesEames</span></a> <a href="https://mastodon.social/tags/RayEames" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RayEames</span></a> <a href="https://mastodon.social/tags/demo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>demo</span></a></p><p><a href="https://www.youtube.com/watch?v=Lo_1pyQ7xvc" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">youtube.com/watch?v=Lo_1pyQ7xv</span><span class="invisible">c</span></a></p>