Study: Most Americans now use ad blockers https://www.theregister.com/2024/03/27/america_ad_blocker/ Notably, 66% of advertising professionals use ad blockers vs. 52% of the general public. #AdBlocker #ads #privacy
@ValerieSonh Yeah, this tracks. We're now a month or two into turning off all paid advertising for #Ploopy and literally none of the traffic data we can audit directly has registered meaningful negative change.
It's almost as if our users (mostly people who know their way around technology) have effective ways of avoiding ads altogether?!
@PKL I used to whitelist The Reg, but uBO updates kept re-hiding the ads, so I just left it be