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I don't think people understand just how much "data-driven advertising" is a fucking scam. For example, Facebook has known my date of birth for about 15 years, and pretty much every ad it serves is for activities explicitly for under 30s. I'm 38. It knows this.

Facebook knows I live in London, and has known this fact for more than a decade. It just loves to serve me ads for businesses in Birmingham, where it knows I don't live.

@stavvers@masto.ai I think that this could be more the advertiser's fault more than anything else but who knows. You maybe should contact the agency and ask


#sometimes-its-also-on-the-lines-of-you-knowing-something-so-you-can-tell-other-people
Another Angry Woman

@gabboman I work in marketing. You do not need to explain this to me.