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I don't think people understand just how much "data-driven advertising" is a fucking scam. For example, Facebook has known my date of birth for about 15 years, and pretty much every ad it serves is for activities explicitly for under 30s. I'm 38. It knows this.
Facebook knows I live in London, and has known this fact for more than a decade. It just loves to serve me ads for businesses in Birmingham, where it knows I don't live.
Google and the brand I bought it from know that I own a specific type of mattress. They know this because I googled it and came into the website and bought it. And yet, I get advertised that specific mattress, from that specific supplier.
@stavvers All the platforms I use know I'm a massive Muse fan, because I literally never shut up about Muse and engage with the relevant posts and buy albums and tickets etc, and the algorithms have collectively used their amazing data machine and decided that they should constantly push... Muse. I often think about how much money both the band and the platforms are wasting in advertising to me
@stavvers Another current favourite of my FB ads is a bra company that specialises in cup sizes up to the size below mine. Occasionally interspersed with another company that specialises in cup sizes from the size above mine. I am being specifically shown every size of bra apart from the one I could actually purchase
@originofstimmetry Hahahaha I get bra ones too, specifically for "comfort bras for smaller sizes". Which I am not, and Google must know I shop from a specialist big bra shop, while Facebook has seen photos with my cleavage.